Marketing lessons from the Grateful Dead : what every business can learn from the most iconic band in history
(Book)
Author
Contributors
Published
Hoboken, NJ : Wiley, [2010].
ISBN
9780470900529, 0470900520
Physical Description
xxv, 163 pages : illustrations ; 19 cm
Status
Copies
| Location | Call Number | Status |
|---|---|---|
| Wauwatosa - Business Center | 658.8 Sco84m | Check Shelves |
More Details
Published
Hoboken, NJ : Wiley, [2010].
Format
Book
Language
English
ISBN
9780470900529, 0470900520
Notes
Bibliography
Includes bibliographical references (page 159).
Description
"The Grateful Dead broke almost every rule in the music industry book...By cultivating a dedicated, active community, collaboration with their audience to co-create the Deadhead lifestyle, and giving away 'freemium' content, the Dead pioneered many social media and inbound marketing concepts successfully used by businesses across all industries today. Written by marketing gurus and lifelong Deadheads David Meerman Scott and Brian Halligan, 'Marketing Lessons from the Grateful Dead' gives you key innovations...you can apply to your business..."--P. [4] of cover.
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Citations
APA Citation, 7th Edition (style guide)
Scott, D. M., Halligan, B., & Blakesberg, J. (2010). Marketing lessons from the Grateful Dead: what every business can learn from the most iconic band in history . Wiley.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Scott, David Meerman, Brian Halligan and Jay. Blakesberg. 2010. Marketing Lessons From the Grateful Dead: What Every Business Can Learn From the Most Iconic Band in History. Wiley.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Scott, David Meerman, Brian Halligan and Jay. Blakesberg. Marketing Lessons From the Grateful Dead: What Every Business Can Learn From the Most Iconic Band in History Wiley, 2010.
MLA Citation, 9th Edition (style guide)Scott, David Meerman,, Brian Halligan, and Jay Blakesberg. Marketing Lessons From the Grateful Dead: What Every Business Can Learn From the Most Iconic Band in History Wiley, 2010.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
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