David Meerman Scott
Author
Pub. Date
[2024]
Physical Description
xvii, 462 pages : illustrations ; 23 cm
Language
English
Description
"The rapid growth of generative artificial intelligence tools from AI giants like OpenAI and Google, plus a host of smaller startups, is the most significant development in modern marketing and PR since the first edition of the book was published back in 2007. Marketers and PR professionals who don't embrace these new technologies will quickly fall behind, putting them at a substantial competitive disadvantage compared to those who use these technologies...
Author
Series
Pub. Date
2009
Language
English
Formats
Description
Stop pushing your message out and start pulling your customers in
Traditional "outbound" marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less effective. People are getting better at blocking these interruptions out using Caller ID, spam protection, TiVo, etc. People are now increasingly turning to Google, social media, and blogs to find products and services. Inbound Marketing
