Jay Baer
Author
Pub. Date
[2016]
Physical Description
xiii, 219 pages : illustrations (some color) ; 24 cm
Language
English
Description
"Hug Your Haters How to Embrace Complaints and Keep Your Customers Jay Baer Based on proprietary research and more than 70 exclusive interviews, New York Times bestselling author Jay Baer offers a new playbook for handling unhappy customers. Hug Your Haters provides the recipe for a mobile, social, right-now world where complaints are faster and louder than ever. Technology has evaporated the barriers of complaint. With smart phones and always-on...
Author
Pub. Date
[2013]
Physical Description
xvi, 219 pages : illustrations ; 22 cm
Language
English
Description
"The difference between helping and selling is just two letters If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: "How can we help?" Jay Baer's Youtility offers a new...
Author
Pub. Date
[2018]
Physical Description
xii, 258 pages : illustrations ; 24 cm + 1 perforated sheet.
Language
English
Description
"Talk Triggers is the definitive, practical guide on how to use bold operational differentiators to create customer conversations, written by best-selling authors and marketing experts Jay Baer and Daniel Lemin. Word of mouth is directly responsible for 19% of all purchases, and influences as much as 90%. Every human on earth relies on word of mouth to make buying decisions. Yet even today, fewer than 1% of companies have an actual strategy for generating...